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Metal Drums & Cans Shoot »

Agency: Percept Ltd.

Client: Indian Oil Corporation Ltd. (IOCL)

Location: Taloja MIDC (Maharashtra)

Photography Brief »

This shoot of industrial product photography↗ was planned to capture metal drums and cans used by Indian Oil Corporation for industrial storage and distribution. The focus was on showing the build quality, finish, size, and real-world use of each product in a clear and honest way.

The photography was done on-site at Taloja MIDC, inside an active industrial setup. Shooting at the actual location helped us show the products exactly as they are used—no staging tricks, no artificial setups. Just clean angles, correct lighting, and sharp details.

The images were created for brand communication and marketing use by Percept Ltd., keeping IOCL’s standards in mind. Each photograph was framed to look professional, easy to understand, and suitable for brochures, presentations, internal documentation, and digital platforms.


Some Select Products »

industrial oil drum
Metal drum of oil

Plastic drum of industrial oil
Red metal oil drum

Set of grease cans
Jerry cans of grease

Assorted drums of plastic and metal
Assorted product range of Indian Oil


The Conclusion »

We delivered high quality photographs of the varied industrial products ranging from small caps to drums.

100+ products were photogrphed in the span of one shoot scheddule of 8 hours. Various angles of products, single as well as group photographs enabled the client and agency to select the most appropriate photographs for their on-line and off-line marketing activities.

Individual SKU photographs along with group shots were taken from various angles; so that there was ample variety for the creative team to select the most appropriate photographs of various online/offline media campaigns.

The entire setup was done at the Taloja plant of IOCL and high level edited photographs were delivered; that were much appreciated by all the stakeholders.

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