We are India's leading corporate video making company with 10+ years of experience and expertise.
Our clients range from Multi-national companies (MNC) and brands like Tata Motors to Small & Medium Enterprises.
We focus on delivery of high impact video that delights our customers and engages the audience.
Our guiding principle is to create films that follow the thought: Keep It Simple & Short (KISS)!
Our professional approach to corporate videos is systematically scheduled and all attention to all details is given.
Here is the process:
Once the project is confirmed and Purchase Order (PO) issued, our scriptwriter commences with the concept note!
The concept note defines the underlying message to be delivered via. the corporate video.
Typical questions that are asked to the top management, marketing team, and CEO/MD:
After a couple of meetings with the management and reviewing their company profile, the concept the finalised.
The process of corporate video making can be roughly broken into three phases:
The following activities are typical in this phase:
This is the phase when actual audio-video shooting is undertaken as per the screenplay.
We ensure that onsite backup of each day's shoot is taken on two portable hard disk drives (HDD). This ensures that loss of data due to hard disk crash does not take place.
After the shoot; we start with the post-production phase that involves :
Conversion of the raw video footage in video editing software like Final Cut Pro X / Adobe Premiere CC.
Creating the draft version 'line-up'; that is showcased to the client's top management.
The Voice Over (VO) recording in a professional sound recording studio is undertaken. The voice selection is done by the client beforehand in the pre-production phase.
The opening screen typically is the opening logo animation and the closing screen is generally the contact details of the company.
Either we use royalty free background score or we purchase music that can be used appropriately for the background score.
In fact, Youtube offers a library of royalty free music with 1000+ tracks to choose from. Check the Youtube Music Library.
Although most of the clients want the longest duration for the corporate video, that is generally not a good idea!
With reducing attention spans of the audience, it is pertinent to create corporate videos that are less than 5 minutes and ideally less than 3 minutes.
Longer duration videos can be used for the staff induction and training purposes.