Jetking Infotrain Limited was established in 1990 and India's leading Computer Hardware and Networking Training Company, which trains technical and non-technical students. Jetking has over 100 centres spread across India.
With their head office in Mumbai; they are ISO 9001:2008 certified company; headed by brothers Suresh & Nandu Bharwani.
One of the challenges faced by the management was the relatively low conversion rate; between the inquiries and enrollments.
After brainstorming with the management; we came up with the solution of creating a series of student's testimonials.
The video testimonials would be later deployed in a Jetking App and showcased to potential students; in helping them to decide the best course of their career.
The shoots were done at Jetking Learning Centres at Thane & Andheri. The shoot was done for 4 days with professional camera and equipment.
Check out the Jetking IT Courses↗ and faculty speeches↗ ; which formed the part of 20 videos delivered to Jetking Infotrain Ltd. management.
The Jetking testimonial project involved filming shortlisted students at multiple centres across Mumbai and Thane. Scheduling each student's interview was the main challenge. We stayed in regular contact with HR and the centre heads to coordinate shoot timings and student availability.
We arranged interviews after the students had finished their lectures or practical sessions. Students then came to the centre manager's cabin or staff room for the recording.
No teleprompter was used. We helped students with the script and asked them to remember it and speak in a natural flow. If a student forgot a section or stumbled, we paused the recording and took another take.
Each interview used a single camera, one Porta light and a wired lapel microphone. This was the setup used inside the manager's cabin or staff room.
The backgrounds differed between locations, but we kept the camera and lighting setup uniform across the interviews. A consistent editing style also helped bring the recordings from different centres together as one series.
Check out some of the recent corporate interviews done for various companies: