LOCATION: NASHIK; MAHARASHTRA
PROJECT DURATION: 45 DAYS
Glenmark Pharma Ltd. DADC is a leading manufacturer of CDs, DVDs and Blu-Ray discs in India. It is also a digital service provider for the various industries like entertainment, education, and information industries, having world-class digital and physical supply chain solutions, customised software services.
The company has a presence in 19 countries where it provides services and optical media products to its global customers.
One of the challenges faced by the pharma management was the adherence to GMP by their workforce.
Repeated training sessions resulted in higher recurring costs and less effective in implementing the safety rules.
We provided an innovative solution: safety video with Marathi voice over!
The entire shoot was done at their Nashik plant; where we had setup our studio & equipment.
The key to a successful video was the well-written script; that was initially written in English and later translated to Marathi.