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Corporate Video for Sony DADC Ltd. »

LOCATION: NAVI MUMBAI; MAHARASHTRA

PROJECT DURATION: 15 DAYS


The Synopsis »


About Sony DADC India Ltd.

At the time of our assignment in 2010, Sony DADC's Navi Mumbai plant manufactured CDs, DVDs, Blu-ray discs and cassette tapes. Our work began with industrial photography↗ documenting the plant, followed by a corporate video covering its manufacturing and packaging operations.

For questions about planning, filming and delivery, visit our corporate filmmaking FAQ↗.

The Corporate Video Brief

The brief was to introduce the plant's infrastructure and show its production workflow, from disc manufacturing to packaging and dispatch. We prepared the script, screenplay and shot checklist before completing the video shoot over two days.

This assignment combined the detailed process coverage used in our industrial video shooting services↗ with the broader company introduction offered through our corporate video production services↗.

Explore our photography and video portfolio to see more completed assignments, or ↗ discuss your project requirements.



Let's Plan Your Industrial Video Shoot Anywhere in India »

Share your plant locations, preferred shoot dates and the manufacturing processes, machinery or facilities you need filmed. Tell us the purpose of the video, site access requirements and delivery deadline, so we can plan the production and prepare a quotation for one or multiple locations across India.


Our First Corporate Video: Sony DADC, 2010 »

Digital Studio produced its first corporate video for Sony DADC in 2010. The assignment followed an industrial photography project documenting the plant's CD, DVD and Blu-ray disc manufacturing operations.

Earning the Management's Confidence:

Our first challenge was convincing the management that we could deliver the quality they expected. After successfully delivering the industrial photography assignment, we were awarded the corporate video project.

Planning the Two-Day Shoot:

The script and screenplay were prepared before filming. We followed that sequence during the shoot, using a checklist to track the required shots across the two days.

Coverage included CD, DVD and Blu-ray disc production, cassette manufacturing, printing on discs, individual disc packaging and filling cartons for dispatch. All footage was captured from ground level, without drone shots.

Filming Through Glass Partitions:

Glass partitions presented the main on-site filming challenge. We brought the camera lens as close to the glass as possible to minimise or eliminate reflections while recording the processes behind it.

Moving Equipment and Guiding Technicians:

Moving a heavy tripod and camera setup around the plant was a significant adjustment from still photography. We also needed to explain the actions required for individual shots to the technicians.

During DVD carton packing, we noticed that the technicians were not wearing gloves. We asked them to put on gloves before filming and to demonstrate the packing at a slower pace, in a more systematic manner, so the actions could be clearly recorded.

What We Learned About a Pre-Shoot Recce?

The project reinforced the importance of visiting a plant before a video shoot. Our earlier photography assignment had already familiarised us with the plant layout and travel logistics. That familiarity helped us prepare for filming and highlighted the value of a dedicated recce when planning future industrial video projects.


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