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- Pashminu Mansukhani | CEO | Digital Studio
15 / 10 / 2018
There are plethora of lighting options available today with the director and producer of any corporate or business video.
This in blow post we will be exploring various options that are available in Mumbai market for the professional as well as budding film makers.
As one of the best corporate film makers in Mumbai; with 10+ years of experience and expertise in delivering 100+ videos, we have experimented and learned from our hands-on experience as well as through understanding of lighting principles.
The production stage of a typical corporate video involves:
Check out corporate films FAQ, for an in-depth answers to various queries, that we have encountered in our 10+ years of corporate film making experience.
From lighting purpose, there are broadly three options: tungsten, fluorescent and LEDs.
As the technology keeps on evolving, so does the lighting systems and options. A decade or so back, the LED option was almost on the horizon and today it has evolved into a main lighting system for some film makers.
Various manufacturers are offering several options for the each of the systems.
Let us dwell deeper into each of them.
Since the invention of the Incandescent light bulb by Thomas Edison; this artificial source of light has been the main stay for over a century.
In modern times, we have the same principles of lighting with tungsten in various shapes and sizes like: halogen lights and flood lights.
The halogen and flood lights are used in the following scenarios:
When we require to light up a large area. This may be a corporate office / ware house / factory / assembly line etc.
There is no close contact between the light source and the people. Since, these lights can get very hot with high temperatures, these are best used to board lighting.
Combining diffusers with these lights is very common; so that we do not end up with harsh shadows.
For the filament based tungsten light, we have two options: see thru umbrellas or silver coated reflector type umbrellas.
Depending on the situation, we deploy either of them; but never both!
The typical colour temperatures of these light is in the range of: 2500K - 3500K
Here are some popular 'heavy duty' lights that 'fill' a large area and results in soft and almost shadow-less video.
Advantages of tungsten lighting:
Disadvantages of tungsten lighting:
The CFL lighting is most popular in scenarios that require soft lighting and less distance.
An ideal situation is the interview of executives, CEOs, chairperson, managing director etc.
We have conducted 50+ corporate interviews, student testimonials etc. with this type of lighting.
Another option for fluorescent lighting is tube lights, that have been arranged in form of banks. These are typically two or four in number and very popular with some film makers.
This relatively new kid on the block has gained massively over the 'traditional' tungsten and fluorescent lighting systems.
Practically, all manufacturers are offering some variant / option of LED lighting.
LED lighting can in form of LED bulbs, panels and tube lights.
With a vast range of options available to the corporate and industrial video maker, it becomes challenging to decide on the 'best' option.
Hence, this short guide on selection, pros and cons of each system that we hope will be a good source for everyone.