Fashion photography is focused on highlighting the clothes / apparel / attire and other accessories worn by a model.
Unlike glamour photography that is focused on the person and is aimed to highlight the personality of the model; fashion photography is used by the advertising agencies to promote / market / sell the products in some instances even services.This genre of photography can be further divided into three / four sub-categories; depending on the application / usage of the final photographs.
These photo-shoots typically follow a specific style / mood / for the purpose of publishing in a fashion magazine. The model/s are required to pose, wear dress, makeup, hairstyle according to the directions of the art director or the person who have conceptualised the shoot.
The stylist is a person who directs the photographer, makeup artist, hair artist, dress designer, set designer to enable a shoot that is focused on a specific style.
Global and big domestic brands are eager to showcase their clothes in the best possible manner. High fashion includes top of line brands and the entire shoot is planned weeks / months in advanced.
Super models, film and TV stars and other personalities are generally preferred for these shoots.
Casting directors shortlist models for the shoot and work extensively with dress designers and fashion designers to create an advertisement campaign that ‘portrays’ the style statement of the specific brand.
These shoots are typically, the most expensive of all the fashion photography projects.
The sole purpose of these types of photo-shoots is to ‘sell’ the clothes worn by the models.
Clothes are the pivot points around which the shoot is done.
The model, hair style, make-up etc. are kept subtle and emphasis in on the clothes. Typically, the shoot is in-studio with a neutral backdrop like grey / white. E-Commerce photography is a latest trend for these type of fashion shoots.
This is a relatively new sub-category of fashion photography. The target audience is the general public that is aspiring to get dressed in a day-today clothing but with certain amount of trendiness and freshness to the brand or style.
Fashion photography does not always have to be focused on apparel, it can also be used to enhance other accessories like jewellery, handbags, shoes etc.